McDonald's Reaffirms My Faith in Print Advertising
With Swedish minimalist ad creative.
You gotta love it! Here is a print ad for McDonald's Big 'n' Juicy Burger that uses almost no ad copy and a lot of paper to communicate how their bigger hamburgers need bigger napkins to handle them. The double-page spread was printed on napkin paper and ran in Sweden's Metro newspaper to promote the idea.
Is paper-based ad messaging dead? I don't think so!
-- Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.
Post Comment / Discuss This Blog - Info/Rules