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McDonald's Reaffirms My Faith in Print Advertising

With Swedish minimalist ad creative.


Josh Gordon By Josh Gordon
03/10/2008 -18:55 PM






You gotta love it! Here is a print ad for McDonald's Big 'n' Juicy Burger that uses almost no ad copy and a lot of paper to communicate how their bigger hamburgers need bigger napkins to handle them. The double-page spread was printed on napkin paper and ran in Sweden's Metro newspaper to promote the idea.

Is paper-based ad messaging dead? I don't think so!

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Josh Gordon By Josh Gordon -- Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.

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