McDonald's Reaffirms My Faith in Print Advertising
With Swedish minimalist ad creative.
03/10/2008 -18:55 PM
You gotta love it! Here is a print ad for McDonald's Big 'n' Juicy Burger that uses almost no ad copy and a lot of paper to communicate how their bigger hamburgers need bigger napkins to handle them. The double-page spread was printed on napkin paper and ran in Sweden's Metro newspaper to promote the idea.
Is paper-based ad messaging dead? I don't think so!
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Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.
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'Tis Brilliant!
Submitted by Mike Harbour on Fri, 03/14/2008 - 10:04.Right on, Josh! This truly proves the adage "less is more."
Mike Harbour
Big mac attack
Submitted by Josh Gordon on Mon, 03/17/2008 - 06:50.Mike, I appreciate the kind words.
It's easy to forget that print is a physical meduim where there are still alot of unexplored creative approaches.
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