Dearie me. How depressing.

How about this for an alternative 21st century publishing strategy?

1. Buy what you can afford.

2. Maintain a reasonably diversified portfolio.

3. Understand the importance of long-term editorial relationships versus word counts.

4. Don’t publicly disparage your journalists’ desire to write well-crafted copy.

5. Pay attention to integrated media including print.

6. Keep substantially more than 60 percent of your staff happy.

In a 15 trillion dollar economy, that’ll work.

Secrets of the Top Editors: Peer-to-Peer Conversations
Check out this related session at The Folio: Show, November 1-2 in NYC!

Whether B2B, association, consumer or regional, all magazine editors face many of the same issues. It’s not just about coming…