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This is Publishing's Next New Hope? How Depressing

An alternative strategy for the 21st Century.


William Pecover By William Pecover
12/12/2008 -15:16 PM






Dearie me. How depressing.

How about this for an alternative 21st century publishing strategy?

1. Buy what you can afford.

2. Maintain a reasonably diversified portfolio.

3. Understand the importance of long-term editorial relationships versus word counts.

4. Don’t publicly disparage your journalists’ desire to write well-crafted copy.

5. Pay attention to integrated media including print.

6. Keep substantially more than 60 percent of your staff happy.

In a 15 trillion dollar economy, that’ll work.

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William Pecover By William Pecover -- William Pecover is the chairman and CEO of Haymarket Media.

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