Publishers Claiming Digital Circ on Rise
But e-editions account for just 13 percent of total circulation.
Driven by environmental concerns and the high cost of international distribution, publishers are claiming digital circulationÂ is on the rise.
The number of publishers claiming qualified electronic editionsâ€”i.e. digital copiesâ€”on their most recent BPA circulation statements increased 28 percent, according to the company. There were 286 in June, up from 224 in December. (The jump, in part, can be attributed to a rule amendment requiring just a single pre-audit per publisher, BPA CEO Glenn Hansen said.)
Cimarron Buser, SVP, marketing and business development at Texterity, added that â€śthe increased use of laptops in a paperless worldâ€ť has also helped spur on the increase of digital.
Despite the increase, digital still accounts for a small percentage of the overall circulation mix. On average, electronic editions made up 13 percent of total circulation for all BPA members. In fact, of the top 20 magazines in terms of digital circulation tracked by BPA, just oneâ€”Renewable Energy Focusâ€”claims a majority of its circulation digital-only.
Oracle claimed a digital distribution of 146,545â€”a 19 percent increaseâ€”during the first half of the year, topping all BPA titles in digital circulation. Electronic editions now comprise almost 30 percent of Oracleâ€™s total subscriber base.
BPA's Top 20 Titles in Digital Circ | First Half 2008
|Â||TOTAL CIRC||DIGITAL-ONLY||% OF TOTAL|
|NASA TECH BRIEFS||190,678||52,321||27.44%|
|DR. DOBB'S JOURNAL||120,000||33,065||27.55%|
|LASER FOCUS WORLD||71,000||21,432||30.19%|
|RENEWABLE ENERGY FOCUS||27,000||17,000||62.96%|
|RESEARCH & DEVELOPMENT||72,549||15,635||21.55%|