Publisher Buys 500 Domains, Launches Aggregate Network
LOUD3R rolls out 25, plans at least 10 new sites per month.
LOUD3R, a network of 25 Web sites that aggregate enthusiast online content, has launched with an ambitious plan to roll out at least 10 new sites a month until all 500 of the domains it owns are live.
â€śIn some ways, these guys are inheriting the magazine advertising model online,â€ť a spokesman for the company told FOLIO:. â€śThey are in an excellent position to serve high-CPM, targeted ads since the visitors to the sites are already interested in the topic at hand.â€ť
The network is based on an internally-built semantic publishing platform similar to that of Inform Technologies, which is used by publishers including Conde Nast, Washington Post, IDG and FOLIO:.
Each site is launched â€świth minimal cost and manpower,â€ť according to the companyâ€”editors assemble a source list of Web sites related to a topic, ranging from motorcycles (FAST3R) to wine (DECANT3R) to venture capital (FOUND3R) to soccer (STRIK3R), along with a glossary of terms that the engine â€ślearnsâ€ť and uses to seek out related online content online. The system also learns to weed out spam and fake or repeated Web sites and blogs.
LOUD3Râ€™s revenue strategy includes selling adsâ€”through a network the company refused to disclose at this timeâ€”as well as data services. For example, LOUD3R could track all content related to a particular company and either sell it as a feed of data for the company to publish or as a white-label, standalone site.
The company currently operates with four full-time employees and three part-time editors.