Overheard at FPS
A sampling of soundbytes from Miami.
[EDITOR‚ÄôS NOTE: The following quotes are from various sessions during Day One of the 2008 FOLIO: Publishing Summit. We‚Äôll add to this list throughout the day.]
‚ÄúNo one‚Äôs reading the magazine on the Web.‚ÄĚ
‚ÄĒDana Spain-Smith, COO, DLG Media Holdings, on the tired practice of replicating articles online.
‚ÄúI‚Äôm trying to eradicate the word ‚Äėhope.‚Äô‚ÄĚ
‚ÄĒMichael T. Carr, president, Niche Media, on motivating his sales team to succeed.
‚ÄúThe company was founded on the social construct of Dad at work, Mom at home, Chevy in the driveway‚ÄĒclearly, we needed to change.‚ÄĚ
‚ÄĒJack Griffin, president, Meredith
"I'd tell people it was for hot young women and the men who can afford them. That was the mission statement."
‚ÄĒCarr on the launch of Vegas magazine.
"Every single company we've bought [had] underperformed badly."
‚ÄĒFrank Anton, CEO, Hanley Wood, on the state of the companies acquired by Hanley Wood before being acquired.
"To grow a business, you have to take risks, and you have to fail."
‚ÄĒAnton on his business philosophy.
"Since 2000, the business-to-business media has not grown at all. Not at all."
‚ÄĒAnton, setting up an inspiring luncheon keynote.
"This sounds like heresy, but I don't think there's going to be many magazines left. It's not going to happen in my business career time, but I think it will happen."
‚ÄĒGloria Adams, senior VP audience, development, Pennwell, on her opinion of print-magazine life expectancy.
"It's not about your Web site, it's about things going on around your Web site‚ÄĒpeople linking to it, talking about you badly ..."
‚ÄĒChrisitine Oldenbrook, director of marketing and emedia, Bobit Business Media
"I think at some point there will be people who don't make the cut. It's hard to make those cultural changes."
‚ÄĒOldenbrook on salespeople's ability to sell e-media.
"If you have a Web 1.0 site, you probably need to redesign it."
‚ÄĒJanet Ludwig, president, Allured Publishing
"We talk to women the way they speak to themselves."
‚ÄĒTina Johnson, editor-in-chief, Women's Health, on the voice of the magazine.
"Oh, no. Not the p-word again."
‚ÄĒChris Peacock, editor and vice president of CNNMoney.com, on the overuse
of the word 'platform.'
"YouTube has lowered the standard for everyone."
‚ÄĒKaitlin Quistgaard, editor-in-chief, Yoga Journal, on the obstacles of
producing high-quality video content for the Web.
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