Outside Slows Go; Time Inc. Shutters Spanish SI
Publishers take hard look at spin-offs.
Outside magazine has scaled back Outside Go, its two-year-old spin-off for affluent men, to twice-yearly frequency beginning in 2009, its publisher was expected to announce late Friday. As a result, at least four staffers were let go.
The bimonthly magazine had launched in 2007 as a quarterly, and increased to six times earlier this year. It had a circulation of about 212,500 in 2008 and was planning an increase to 235,000 next year.
Mariah Media, Outsideâ€™s Sante Fe-based publisher, said it is â€śfully committed to the brandâ€ť and hopes to weather the economic storm, resuming bimonthly frequency when the economy improves.
The news comes as publishers across the industry are taking a hard look at their portfoliosâ€”particularly spin-offs of flagship brandsâ€”in the face of a pronounced economic crisis.
Also on Friday, Time Inc. folded SI Latina, a three-year-old, 500,000-circ Spanish-language spin-off of Sports Illustrated. â€śThe major culprit here was the auto industry,â€ť a representative for the magazine told Mediaweek. â€śWe fully plan to bring it back when the economy turns around.â€ť
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