At the City and Regional Magazine Association’s annual meeting, I released the first edition of "The Online Objection Bible (abridged)." This 23-page document shares specific strategies that integrated media salespeople can use to overcome the following objections:

  • "All our online $ goes to search”
  • “Not enough clicks”
  • “Print is dead”
  • “We don’t buy integrated packages”

Download it for free here …