The Online Objection Bible (Abridged)
23 pages of strategies.
06/02/2008 -11:31 AM
At the City and Regional Magazine Association's annual meeting, I released the first edition of "The Online Objection Bible (abridged)." This 23-page document shares specific strategies that integrated media salespeople can use to overcome the following objections:
- "All our online $ goes to search”
- “Not enough clicks”
- “Print is dead”
- “We don’t buy integrated packages”
Download it for free here ...
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Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.
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