The Online Objection Bible (Abridged)
23 pages of strategies.
At the City and Regional Magazine Association's annual meeting, I released the first edition of "The Online Objection Bible (abridged)." This 23-page document shares specific strategies that integrated media salespeople can use to overcome the following objections:
- "All our online $ goes to searchâ€ť
- â€śNot enough clicksâ€ť
- â€śPrint is deadâ€ť
- â€śWe donâ€™t buy integrated packagesâ€ť
Download it for free here ...
-- Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.
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