The Next Big Idea
Ten top publishing executives discuss what will drive their businesses in 2009.
Faced with increasingly steep declines in their core print businesses and potential softness in two of their two main growth areasâ€”online and live events (thanks to an economic downturn that doesnâ€™t seem to be sparing any one select category)â€”publishers are faced with yielding to the instinct to â€śduck and coverâ€ť for the duration of the downturn, hoping to peek out of their holes when conditions have improved, or use this as an opportunity to put their businesses on the right path.
The following six pages are dedicated to 10 leading publishing executives outlining their Big Ideaâ€”the strategic initiatives they are betting on to drive their businesses for the near future. We wanted to know what two or three big, strategic priorities these top executives are communicating to the enterpriseâ€”and how theyâ€™re marshalling their resources to get the job done. Weâ€™ve also asked them to identify the strengths, weaknesses, opportunities and threats that surround those ideas.
In the profiles that follow, youâ€™ll find some of the same issues you face as well as some creative solutions.
THE NEXT BIG IDEAÂ
Founding Partner, Veronis Suhler Stevenson
Wenda Harris Millard
Co-CEO, Martha Stewart Living Omnimedia
President and CEO, CXO Media
Founder, Publisher and CEO, New West Publishing
Founder and Editor, Technologizer.com
General Manager, Digital Media, New York Media
CEO, American Media