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New Publisher for Delta’s Sky Magazine

Airline ends longtime partnership with custom publisher Pace Communications.



By Jason Fell
12/10/2008

MSP Communications, publisher of Mpls.St.Paul magazine, said it has been awarded the contract to publish Delta Airlines’ in-flight magazine, Sky.

The agreement effectively ends Delta’s partnership with Greensboro, North Carolina-based custom publisher Pace Communications, which published the magazine for more than a decade.

The circumstances surrounding Delta’s exit from the Pace partnership were not immediately clear. A Pace spokesperson did not immediately return a request for comment.

MSP plans to unveil a redesign concept by mid-January with an official relaunch appearing on planes in April.

Delta’s agreement with MSP creates at least 25 new jobs and will generate more than $50 million into the Minneapolis-area economy, the publisher said.  Earlier this year, Atlanta-based Delta merged in a $17.7 billion stock swap with Minneapolis-based Northwest airlines, creating the largest airline worldwide.

Before Pace, Sky was published for 16 years by the Halsey Publishing Co. Pace publishes several in-flight magazines, with clients including United Airlines and Virgin America Airlines.

By Jason Fell
12/10/2008







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