National Geographic Discontinues Green Guide
To focus on Web site in 2009.
National Geographicâ€™s Green Guide, which the National Geographic Society acquired in 2007 and relaunched as a general consumer quarterly in March, has been shuttered, FOLIO: has learned.
A source close the magazine said the company is â€śdiscontinuingâ€ť the magazine but "may publish some print specials.â€ť Instead, the focus will be on the Green Guideâ€™s Web site, which launched in 2002.
It is unclear how many employees will be affected by the shift, or when the decision will be announced. (The masthead lists 16 staffers.) A spokesperson for National Geographic declined to comment on the change.
Touted as a magazine "written for general consumers, not for enviromaniacs,â€ť the Green Guide carried a rate base of 100,000 and a $4.95 newsstand price, with distribution at Barnes & Noble, Whole Foods Markets and Hudson News. The magazine was printed on Forest Stewardship Council-certified paper.
National Geographic also produced a digital edition of the magazine, which is expected to be published through at least next fall. A mobile version of the guide is slated to roll out this month.