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MPA Announces Digital Awards

New York magazine wins two in list dominated by large magazine brands.



By Dylan Stableford
02/27/2008

NEW YORK—The Magazine Publishers of America doled out its second annual digital awards this afternoon at the Magazines 24/7 Conference in Manhattan. And, perhaps unsurprisingly, large consumer magazines were well-represented on the winner's list.

Time.com won the news Web site of the year, beating out BusinessWeek.com and Slate.

CondeNet's Style.com won for best fashion/beauty site over InStyle.com. People.com took top honors in the entertainment category over EW.com and TV Guide.

New York magazine—no stranger to MPA awards—won two: service Web site of the year for nymag.com, and magazine blog of the year for its Daily Intelligencer.

The full list of winners, including links to each site, via magazine.org:


WEB SITES OF THE YEAR

The "Web site of the Year" category recognizes excellence and innovation in content, design, functionality and usability in five sub-categories.

News & Social Topics / Business & Finance
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine Web sites that focus primarily on general news, social topics, business or finance.

Winner: TIME.com
2nd Place: BusinessWeek.com
3rd Place: Slate Magazine

Fashion / Beauty
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine Web sites that focus primarily on fashion and beauty topics.

Winner: Style.com
2nd Place: InStyle.com
3rd Place: ShopVogue.TV

Entertainment
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine Web sites that focus primarily on the entertainment industry (film, tv, music, celebrities).

Winner: PEOPLE.com
2nd Place: EW.com
3rd Place: TVGuide.com

Sports
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine Web sites that primarily focus on professional and recreational sports.

Winner: SI.com
2nd Place: Runner's World
3rd Place: Bicycling.com

Service / Lifestyle
Recognizes overall excellence and innovation in content, design, functionality and usability in magazine Web sites that primarily focus on regional living, food, home, entertaining, family, health, or hobbies.

Winner: nymag.com
2nd Place: ConsumerReports.org
3rd Place: dwell.com

MAGAZINE BLOG OF THE YEAR

Recognizes creativity, voice, writing style, the use of hyperlinks and comments to encourage conversation.

Winner: nymag.com "Daily Intelligencer"
2nd Place: Wired.com "Danger Room"
3rd Place: Self.com "Eat Like Me"

BEST ONLINE VIDEO - STANDALONE

Recognizes creativity and content in a magazine's standalone online video. The video must be original content created by the magazine.

Winner: Slate V "Justice Scalia Joins 24"
2nd Place: National Geographic Magazine "Gorilla Massacre"
3rd Place: Fine Woodworking "Teaching Stradivarius"

BEST ONLINE VIDEO - SERIES

Recognizes creativity and content innovation in a magazine's online video series. The series must be original content created by the magazine.

Winner: Newsweek.com "Voices of the Fallen"
2nd Place: ConsumerReports.org "Crash Tests"
3rd Place: Technology Review Documentaries

BEST PODCAST SERIES

Recognizes creativity and content innovation in a magazine's podcast series.

Winner: NewYorker.com Fiction Podcast
2nd Place: Newsweek.com "Newsweek On Air"
3rd Place: Discover Magazine "Vital Signs"

BEST MOBILE STRATEGY

Recognizes innovative and effective use of the mobile original content, applications, wallpapers, ringtones, etc.

Winner: Bicycling "GPS Rides Tool"
2nd Place: Car and Driver Mobile
3rd Place: InStyle.com's Mobile Application

BEST ONLINE COMMUNITY

Recognizes the innovative and effective use of online social networks, forums, chat rooms, user-generated content and other interactive features that engage readers.

Winner: FanNation.com from SI.com
2nd Place: Epicurious.com "My Epi"
3rd Place: National Geographic Magazine "Your Shot"

BEST WEB-ONLY TOOL

Recognizes the best Web-only applications that facilitate user-customizable content.

Winner: National Geographic Magazine "Your Shot Jigsaw Puzzles"
2nd Place: SI.com "mySI"
3rd Place: WineSpectator.com "Wine Ratings Search"

By Dylan Stableford
02/27/2008







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