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Will There Be More Blood at Nielsen?

Staffers worry the axe will fall again.


Jason Fell By Jason Fell
10/21/2008 -15:21 PM







As FOLIO: reported earlier today, Nielsen Business Media announced a reorganization combining the editorial functions at Adweek, Brandweek and Mediaweek magazines. As a result, 19 positions were eliminated company-wide, including at sister publication Editor & Publisher.

The reorganization, a spokesperson says, is part of the company’s “ongoing efforts to streamline our business.” So, are more layoffs coming?

Staffers are worried that since the widely rumored sale of Nielsen’s magazine division hasn’t materialized, more consolidation and cuts could be on the way. One rumored option, according to an employee who wished to remain anonymous, is that Nielsen would cut Brandweek’s and Mediaweek’s frequencies to 39 issues per year, similar to what happened at Adweek earlier this year. Or, Nielsen could “kill one of those titles and then roll the other into Adweek,” resulting in more cuts.

No doubt, operating a major magazine business in this economic climate is not for the faint of heart. So, while combining the editorial functions at these three magazines makes sense, it’s clear that morale there isn't at an all-time high.

Check FOLIOmag.com for updates.

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