Will There Be More Blood at Nielsen?
Staffers worry the axe will fall again.
As FOLIO: reported
earlier today, Nielsen Business Media announced a reorganization
combining the editorial functions at Adweek, Brandweek and Mediaweek
magazines. As a result, 19 positions were eliminated company-wide,
including at sister publication Editor & Publisher.
The reorganization, a spokesperson says, is part of the companyâ€™s â€śongoing efforts to streamline our business.â€ť So, are more layoffs coming?
Staffers are worried that since the widely rumored sale of Nielsenâ€™s magazine division hasnâ€™t materialized, more consolidation and cuts could be on the way. One rumored option, according to an employee who wished to remain anonymous, is that Nielsen would cut Brandweekâ€™s and Mediaweekâ€™s frequencies to 39 issues per year, similar to what happened at Adweek earlier this year. Or, Nielsen could â€śkill one of those titles and then roll the other into Adweek,â€ť resulting in more cuts.
No doubt, operating a major magazine business in this economic climate is not for the faint of heart. So, while combining the editorial functions at these three magazines makes sense, itâ€™s clear that morale there isn't at an all-time high.
Check FOLIOmag.com for updates.
Post Comment / Discuss This Blog - Info/Rules