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Meredith's Careers Page: No 'Content Strategists'—But Plenty of 'Editors'

Was Jack Griffin blowing smoke?


Dylan Stableford By Dylan Stableford
03/03/2008 -09:50 AM






There's been a lot of buzz (relatively speaking) about Meredith president Jack Griffin's comments about editors ("We don't hire editors anymore—we hire content strategists") since his keynote last week at the FOLIO: Publishing Summit in Miami.

But, as one astute commenter points out, there's not a single "content strategist" position listed on Meredith's careers page—but plenty of editors.

Was Griffin blowing smoke for the sake of an industry keynote?

Check out the keynote report here, and our video Q+A with Grffin here.

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Dylan Stableford By Dylan Stableford --

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