Meredith Invests in Women's Social Network

Partnership expected to bump publisher’s monthly online traffic to 15 million.

By Jason Fell
11/19/2008

Meredith Corp. today announced a minority investment in a network of online women’s social communities.

The investment in the group, called Real Girls Media Network, enhances the “depth and breadth” of Meredith Interactive Media’s social networking offerings, the company said in a statement. Financial terms of the investment were not disclosed.

As part of the deal, Meredith and Real Girls Media will combine inventory and sales teams and Real Girls’ traffic will link to Meredith’s network of sites—increasing the publisher’s monthly unique visitors to approximately 15 million, the company said. Meredith also will begin using Real Girls Media’s technology platform to “enhance” its existing sites.

Founded in 2006, the Real Girls Media Network includes several women’s sites, including its flagship DivineCaroline.com, a women’s site featuring “expert-guided” as well as user generated content.