Connect with FOLIO:
         

ADVERTISEMENT



Men's Journal Ad Reps Swim with Sharks

Literally.


Jason Fell By Jason Fell
01/25/2008 -12:34 PM






Here’s to taking customer satisfaction to the extreme.

Each year, the Men’s Journal advertising staff participates in what it calls the “Dare Your Rep” campaign, an initiative to help engage their clients and to promote the magazine’s May “Adventure” issue. So what awaited the magazine’s eager sales staff this year?

Firewalking? No. Winter surfing off Montauk? Nah. Taking more than 40 percent of clients’ votes was swimming with sharks. Of course.

So, last week, 15 advertising reps donned wetsuits, hopped into a tank at the Adventure Aquarium in Camden, New Jersey, and got up-close-and personal with several varieties of sharks. Even publisher Will Schenck got in the tank.

Swimming with sharks is apparently just another notch on the belt for the Men’s Journal ad staff. Last year they ate from a menu of tasty delectables such as honey-glazed spiced tarantulas, herbed cream cheese with glazed scorpion, filo dough pastry cups with prickly pear cactus jelly and roasted ants.

Anything for a sale.





Jason Fell By Jason Fell --

Post Comment / Discuss This Blog - Info/Rules


RECENTLY in Sales and Marketing dots icon

MOST READ on FOLIOdots icon

FOLIO: Alerts & Newslettersdots icon

Sign up for our news alerts, special offers & feature updates:



FOLIO: Alerts
Breaking news & industry updates

FOLIO: Publishing Technology
The Latest on Trends, Issues & Products (2x Monthly)

FOLIO: Special Promos
Special offers & announcements from Partners, Sponsors & Red 7 Media

FOLIO: Update
Webinar, content & service feature updates



CONNECT WITH FOLIO: NOW
         


CAREER CENTER dots icon