Men's Journal Ad Reps Swim with Sharks
Hereâ€™s to taking customer satisfaction to the extreme.
Each year, the Menâ€™s Journal advertising staff participates in what it calls the â€śDare Your Repâ€ť campaign, an initiative to help engage their clients and to promote the magazineâ€™s May â€śAdventureâ€ť issue. So what awaited the magazineâ€™s eager sales staff this year?
Firewalking? No. Winter surfing off Montauk? Nah. Taking more than 40 percent of clientsâ€™ votes was swimming with sharks. Of course.
So, last week, 15 advertising reps donned wetsuits, hopped into a tank at the Adventure Aquarium in Camden, New Jersey, and got up-close-and personal with several varieties of sharks. Even publisher Will Schenck got in the tank.
Swimming with sharks is apparently just another notch on the belt for the Menâ€™s Journal ad staff. Last year they ate from a menu of tasty delectables such as honey-glazed spiced tarantulas, herbed cream cheese with glazed scorpion, filo dough pastry cups with prickly pear cactus jelly and roasted ants.
Anything for a sale.
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