In a refrain that’s becoming all-too-familiar for niche
music magazine publishers, Mass Appeal, the 12-year-old Brooklyn-based hip-hop and lifestyle
magazine, is calling it quits.

The 100,000-circulation title had recently published
its 50th issue.

Colossal Media, which owns Mass Appeal, will continue to
publish a female-targeted spin-off, Missbehave,
as well as Mass Appeal’s Web site.

Co-founder and publisher Adrian Moeller told the Web site
Gawker that he is in talks to sell the Mass Appeal, and that a print edition of may eventually relaunch.

In 2005, Patrick Elasik, the magazine’s 26-year-old co-founder
and co-owner, was found
. He had been electrocuted while crossing subway tracks in the
Greenpoint section of Brooklyn.

Elasik founded the magazine with Moeller in 1996.

The shuttering of Mass Appeal is the third nationally-distributed
niche music title to do so this year. In February, Seattle-based alternative
country music magazine No
Depression folded
; Harp followed suit. In
March, Resonance, a small, well-regarded Seattle-based quarterly, shut down.