In a recent post ("Dude! Young Americans Trust Business Magazines More Than Wikipedia!") I reviewed a 2008
Edelman Study that documented how young Americans rated business
magazines as #1 in credibility as a source of company information,
and Wikipedia #2.
But as Gregory Kohs correctly
commented, the Edelman study is not focused on young Americans. It is a worldwide study focusing on business leaders.
While the "young
American" finding was interesting, the more
important finding is how business leaders, worldwide, perceive
Posted here is a chart on
media credibility as it relates to this broader audience.
As with young
Americans, business magazines were #1 followed by stock or industry
analyst reports, then followed by television.
This is a great report to
bring on a call to document the credibility magazine advertising can
bring to a marketing program.
Download the entire Edelman study here …