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Magazines: Most Credible Source of ‘Information About a Company’

More from that Edelman study.


Josh Gordon By Josh Gordon
07/21/2008 -13:27 PM






In a recent post ("Dude! Young Americans Trust Business Magazines More Than Wikipedia!") I reviewed a 2008 Edelman Study that documented how young Americans rated business magazines as #1 in credibility as a source of company information, and Wikipedia #2.

But as Gregory Kohs correctly commented, the Edelman study is not focused on young Americans. It is a worldwide study focusing on business leaders.

While the "young American" finding was interesting, the more important finding is how business leaders, worldwide, perceive different media.

Posted here is a chart on media credibility as it relates to this broader audience.

As with young Americans, business magazines were #1 followed by stock or industry analyst reports, then followed by television.

This is a great report to bring on a call to document the credibility magazine advertising can bring to a marketing program.

Download the entire Edelman study here ...

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Josh Gordon By Josh Gordon -- Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.

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