Layoffs at Texas Regional D Magazine
Parent company reduces workforce by 19 percent, cuts salaries.
The wave of layoffs that has hit consumer and b-to-b publishers hard in recent weeks is hitting regional publishers, too. The company that owns Dallas, Texas-based D magazine laid off 29 staffers, or 19 percent of its 155-person workforce.
Of the cuts, 14 came from the magazine, executive editor Tim Rogers wrote in a blog post. In the companyâ€™s newspaper divisionâ€”People Newspapers, which is majority owned by D founder Wick Allisonâ€”15 people were laid off and three newspapers were shuttered. None of the magazine cuts came from editorial.
Remaining employees took a pay cut, Rogers wrote in the post. In an e-mail to FOLIO:, Rogers declined to comment further on the salary cuts, other than to say that it was up to each division manager to determine the percentage.
â€śWe've experienced explosive growth since I came to work for the company seven years ago,â€ť Rogers wrote in the e-mail, indicating that falling revenue was the reason for the layoffs. â€śMore important, our projections indicate 2009 will be a lean year. We did what was necessary to keep our company profitable and healthy.â€ť
Before the cuts, Allison published 20 magazinesâ€”including spinoffs D Home, D CEO, D Weddings and other specialty and custom magazinesâ€”and six community newspapers. â€śAfter all that growth, weâ€™ve had to retrench,â€ť Rogers wrote in the post.
One more area D will see cutbacks in is freelance budgets, Rogers says. â€śWhat that means is I'll be writing and illustrating every story in our February issue, for starters,â€ť he wrote in the e-mail. â€śExpect a magazine focused on every detail of my personal life. Should be a newsstand killer.â€ť
Co-founded in 1974 by Allison and fellow University of Texas graduate Jim Atkinson, D has an ABC-audited circulation of 69,550, according to its Web site.
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