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Key ABC and BPA Audit Rules for Digital Editions



By Jane E. Zarem
04/02/2008

ABC

• Publishers must report print and digital circulation separately in applicable categories of circulation.

• All editorial and advertising content must be consistent with the print counterpart.

• Advertising may be sold either including or excluding the digital edition.

• Digital recipients must be notified (e.g., via e-mail) that their issue is available.

• Digital editions will qualify as paid circulation provided the publisher has documentation available to verify the request.

• Publishers converting existing print subscribers to digital service must provide an opt-in option to subscribers.

BPA

• Publishers must report digital circulation separately throughout the circulation statement.

• Individuals receiving both the print and digital versions shall be included only once.

• If a publisher opts to report downloads/views, logs and summaries must be provided with an identifier to indicate which recipient downloaded/viewed the title.

• To be considered a qualified recipient, the digital version subscriber must receive an alert that the issue is ready.

• Qualified digital distribution must be personally requested by the recipient or the recipient’s company. All demographic requirements still apply.

By Jane E. Zarem
04/02/2008







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