IDG Launches Marketing Network for Bloggers
Group to help marketers place tech ads, bloggers to build revenues.
Independent tech bloggers may have a new ally in the online world. The International Data Group today announced the creation of the IDG TechNetwork, an online group that helps marketers place their ads on independent blogs.
â€śIDG has been a media network for many years with over 400 owned and operated Web sites,â€ť IDG TechNetwork vice president of sales and business development Kevin Normandeau wrote in an e-mail to FOLIO:. â€śNow, IDG is taking our knowledge of the technology channel and extending it to the benefit of our advertisers and top quality independent publishers and bloggers.â€ť
The IDG TechNetwork will represent independent technology Web sites and user groups to a stable of advertisers looking for exposure in carious technology categories. In return, IDG and publishers will evenly split ad revenues, Normandeau says, and publishersâ€™ content will be distributed on relevant IDG media and partner Web sites.
According to Normandeau, many independent publishers â€śdo not have enough resources to generate the true revenue potential of their brands,â€ť and this revenue partnership will help them â€śbuild their businesses.â€ť
So far, IDG has approved 100 bloggers for the network, covering topics including security, mobile, networking and gadgets. IDG editors must review and approve each participating site.
San Francisco-based tech industry search engine service Technorati is said to be launching its own blogger advertiser network. A Technorati spokesperson could not immediately be reached for comment.