Hearst and the Food Network are planning to test Food Network magazine with a pair of market test issues this fall.

Initial circulation will be 300,000, the company says.

The first issue—carrying 160 total pages, 50 of them advertising—is scheduled to hit newsstands on October 14; a second test issue is planned for January. Maile Carpenter, former executive editor of Every Day with Rachael Ray, has been tapped as the Food Network’s editor-in-chief.

The magazine will offer “pages of accessible recipes and tips, as well as unprecedented access to America’s favorite Food Network stars,” the company says.

Native Advertising: Delivering for Partners While Retaining Your Brand Voice
Check out this related session at The Folio: Show, November 1-2 in NYC!

Editors have become a key part of the native-advertising conversation, as many successful media brands generate custom content for their…