Hearst to Test Food Network Magazine
Ex-Everyday with Rachael Ray exec tapped as editor.
Hearst and the Food Network are planning to test Food Network magazine with a pair of market test issues this fall.
Initial circulation will be 300,000, the company says.
The first issueâ€”carrying 160 total pages, 50 of them advertisingâ€”is scheduled to hit newsstands on October 14; a second test issue is planned for January. Maile Carpenter, former executive editor of Every Day with Rachael Ray, has been tapped as the Food Networkâ€™s editor-in-chief.
The magazine will offer â€śpages of accessible recipes and tips, as well as unprecedented access to Americaâ€™s favorite Food Network stars,â€ť the company says.
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