Hearst Prez: November Cosmo Sold 450,000 More Copies Than a Year Ago
Cathie Black delivers some good print news.
During her keynote yesterday at the WWD Media + Style Summit, Cathie Black, president of Hearst Magazines, was not only refreshingly blunt ("I think we've all stopped lying to each other" she said of the state magazine business); she was refreshingly, if cautiously, optimistic about the future of print, telling the audience (the most attractive, sweetest smelling of any magazine conference Iâ€™ve ever attended, by the way) that the November issue of Cosmopolitan sold some 450,000 more copies than it did a year ago.
â€śWhy the enormous bump?â€ť I asked Black afterwards. â€śI donâ€™t know,â€ť she said. â€śWe had Lauren Conradâ€”â€śL.C.â€ťâ€”on the cover [with the coverline â€śBad Girl Sexâ€ť]. Someone told me during tough times, people want more sex, maybe?â€ť
Perhaps. Although, as an astute FOLIO: reader points out, might it have something to do with all of those exiled CosmoGirl! readers?
About that, Black said: "It broke my heart to lay off 50 or 60 people" at CosmoGirl!, which closed in October. "Advertisers walked away from the teen market" in print, "and I think that's crazy."
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