Hearst Launches Text-for-More Program
SmartMoney allows readers to receive additional editorial content over e-mail.
For readers who feel they donâ€™t get enough from their magazine stories, Hearstâ€™s SmartMoney has the solution.
SmartMoney is launching Text4More, a program where readers can use their mobile phones to text a code and receive a PDF over e-mail with additional editorial content from the magazineâ€™s feature stories. The program begins with the October issue which hits newsstands next week.
According to SmartMoney publisher Bill Shaw, the Text4More program is a way for the magazine to â€śbridge the gapsâ€ť between print, online and mobile. â€śText4More is a style of integrated marketing that benefits our readers because it offers them access to additional information on their time.â€ť
Mobile technology provider ShopText receives the texts and forward the PDFs. The PDFs will contain editorial and advertising, Hearst says. The initial Text4More ad sponsor is Genworth Financial.
In recent years, Hearst has partnered with ShopText for texting initiativesâ€”with titles such as Cosmopolitan, Good Housekeeping and Redbookâ€”that allow readers to purchase products a request samples.