Hearst Launches Text-for-More Program
SmartMoney allows readers to receive additional editorial content over e-mail.
For readers who feel they donât get enough from their magazine stories, Hearstâs SmartMoney has the solution.
SmartMoney is launching Text4More, a program where readers can use their mobile phones to text a code and receive a PDF over e-mail with additional editorial content from the magazineâs feature stories. The program begins with the October issue which hits newsstands next week.
According to SmartMoney publisher Bill Shaw, the Text4More program is a way for the magazine to âbridge the gapsâ between print, online and mobile. âText4More is a style of integrated marketing that benefits our readers because it offers them access to additional information on their time.â
Mobile technology provider ShopText receives the texts and forward the PDFs. The PDFs will contain editorial and advertising, Hearst says. The initial Text4More ad sponsor is Genworth Financial.
In recent years, Hearst has partnered with ShopText for texting initiativesâwith titles such as Cosmopolitan, Good Housekeeping and Redbookâthat allow readers to purchase products a request samples.
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