Hearst Implements PDF/X-4 Workflow System
Publisher advances from PDF/X-1a for editorial and advertorial pages.
As PDF/ X-1a workflows near ubiquity for some publishers, Hearst Magazines has become the first to implement a new system based on the PDF/X-4 standard, according to Ken Pecca, Hearst's director of premedia imaging.
PDF/X-4âwhat Pecca calls the âSmart PDFââis a layered file that supports live transparencies without flattening artwork or converting the file to PostScript. Unlike the PDF/X-1a, the file contains the searchable metadata it needs to be easily repurposed through a digital asset management (DAM) system. Images remain in RGB format throughout the pre-press process and the heavy lifting of color management isnât handled until the last stage.
To implement its PDF/ X-4 workflow, which Hearst began using in February, the publisher adopted Kodakâs Prinergy InSite system. The switch took an initial investment of less than $200,000 in production tools, Pecca says, and has resulted in a 30 to 35 percent increase in efficiency. âOur production staff has taken on new projects. Promotions, collateral workâanything sent outside weâve brought in house,â he says. By a âvery conservativeâ estimate, Pecca says he projects the system is equivalent to two to three people.
Pecca sees the system as an enterprise solution, allowing Hearstâs production staff to communicate with each other, proof and approve pages in real time from anywhere in the world through an Internet connection and a simple log-in process.
Right now, Hearst is using the PDF/X-4 system exclusively for its editorial and advertorial pages. For advertising pages, using the system at this point would be a âhuge liability,â according to Pecca. âWe havenât even explored how this would work.â In the future, though, he says, âThis is a workflow that everybody is going to end up adopting for everything. I just donât see any way around it as people see that thereâs a better, easier, smarter way to digitally manage your files. But to put a time frame on it, itâs still uncharted territory.â
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