Hearst, IDG Partner to Buy Chinese Tech Site

Hearst Business Media and IDG have partnered in the acquisition of ee365.cn, a news and technology Web site targeting Chinese engineers. China’s Publishing House of Electronic Industry also was involved in the partnership. Terms of the deal were not disclosed.

In an e-mail to FOLIO:, Bill Barron, vice president and publishing director of Hearst Business Media’s Electronics Group, wrote that while there is some overlap content-wise ee365.cn is a compliment to 21ic.com, another Chinese-language tech site owned jointly by Hearst, IDG and PHEI. “We fully intend to meld it into 21ic.com over the coming months and as soon as possible into 2009 it should all be under the 21ic.com brand.”

Launched in June 2006, ee365.cn is divided into 21 channels based on industrial segments, including Embedded Systems, Power, Analog and Wireless. As part of the acquisition, ee365.cn will be managed by a collective group of owners, headed by executive publisher Daphne Liu and executive editor Qingchun Guo.

“This is our second acquisition in China with [IDG and PHEI] in the last two years, the first being 21ic.com about 18 months ago,” wrote Barron. “We have a very strong and complimentary working relationship with duties and value split evenly.”

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ee365.cn is an attack site, blocked (correctly) by Google.

Submitted by Anonymous on Wed, 07/16/2008 - 20:24.

Did you go to ee365.cn? Google and firefox block the site immediately, describing it as an attack site: What is the current listing status for www.ee365.cn/? Site is listed as suspicious - visiting this web site may harm your computer. Part of this site was listed for suspicious activity 1 time(s) over the past 90 days. What happened when Google visited this site? Of the 229 pages we tested on the site over the past 90 days, 45 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 07/09/2008, and the last time suspicious content was found on this site was on 07/09/2008. Malicious software includes 39 trojan(s), 10 scripting exploit(s). Successful infection resulted in an average of 21 new processes on the target machine.

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