Golfweek has fired its editor less than a week after publishing a noose on its cover.
Dave Seanor, the editor responsible for the controversial cover, has been replaced with senior writer Jeff Babineau, the magazine confirmed Friday.
The cover was an attempt to illustrate a story on the racially-insensitive remarks made by a Golf Channel announcer about Tiger Woods. The anchor, Kelly Tilghman, suggested on-air that Woods’ rivals "lynch him in a back alley."
"We apologize for creating this graphic cover that received extreme negative reaction from consumers, subscribers and advertisers across the country," William P. Kupper Jr., president of Turnstile Publishing Co., the parent company of Golfweek, said in a statement. "We were trying to convey the controversial issue with a strong and provocative graphic image. It is now obvious that the overall reaction to our cover deeply offended many people. For that, we are deeply apologetic."
Seanor’s firing came a day after the PGA Tour threatened to pull all of its advertising out of the magazine.
"Clearly, what Kelly said was inappropriate and unfortunate, and she obviously regrets her choice of words," PGA Tour commissioner Tim Finchem said in a statement. "But we consider Golfweek’s imagery of a swinging noose on its cover to be outrageous and irresponsible. It smacks of tabloid journalism. It was a naked attempt to inflame and keep alive an incident that was heading to an appropriate conclusion."
“We know we have a job ahead of us to re-earn the trust and confidence of many loyal readers,” Babineau said in a note posted on the Golfweek Web site. “Our staff is very passionate about the game. Our wish is that one regretful error does not erase more than 30 years of service we’ve dedicated to this industry.”