IDG’s TechNetwork, a leveraged collection of technology Web sites, has added GigaOM, the marquee tech site founded by Om Malik, to the ad network.

The network, which was launched in March, averages 40 million unique visitors and 120 million page views per month.

Comprimised of non-IDG properties, the network is closing in on 200 sites serving “tech enterprise, enthusiast, and gamer/entertainment audiences.”

A wide range of tech marketers—including Dell, AT&T and Intel—have bought advertising  on the network, and IDG said revenue—with growth in the “six figure range” per month, according to an IDG spokesperson—has “grown eightfold” since March.

New Ecommerce and Paid Content Models
Check out this related session at The Folio: Show, November 1-2 in NYC!

Media companies responding to challenges in advertising are looking harder than ever at ecommerce, both selling products to readers and…