Future US to Launch Custom Publishing Division
Music and video game publisher aims to replicate U.K. success.
Future US, the San Francisco-based music and video game enthusiast publisher, is set to launch a custom publishing division. An announcement is expected today.
Future publishes Official Xbox Magazine, PlayStation: The Official Magazine, PC Gamer, Maximum PC, Mac|Life, Nintendo Power, Pregnancy, Future Snowboarding, Guitar World and Revolver, as well as a number of Web sites.
The company has quietly cobbled together a number of big ticket custom clients, including Microsoft, AT&T and Circuit City.
The U.S. division will be modeled after Future UK Plus, the companyâ€™s British custom outfit. John Gower, former head of customer publishing at Future Plus UK, will lead Future USâ€™ custom operations.