Former Cygnus VP Launches Magazine
Airport Improvement to compete with Cygnus titles for advertising dollars.
Another former Cygnus Business Media executive has launched
a competing magazine.
Paul Bowers, who was laid off as group vice president in July as part of a restructuring, last week launched Airport Improvement magazine. With a 5,200 initial print run, the magazineâ€”which publishes six times per yearâ€”targets airport management, consultants and vendors.
"Markets change and aviation is no exception," Bowers tells FOLIO:. "I simply am providing the market with a product that does what no other can do."
Earlier this month Greg Napert, a former Cygnus group publisher who resigned from his post along with three of his former colleagues, launched Director of Maintenance magazine, which targets aircraft maintenance business leaders.
Airport Improvement, to a degree, will compete for advertising dollars with a number of Cygnus' aviation titles, Bowers says. In addition to the magazine, Bowers has launched Chapel Road Communications, a company he says is a platform to either launch or acquire other b-to-b products.
"Launching brands is something that was in the DNA with longtime Cygnus employees," Bowers says. "That's why you've seen so many of them do it on their own. Basically if conditions aren't conducive to doing this at Cygnus then they do it where the market will reward their efforts."
Bowers was laid off as Cygnus group vice president when co-CEOs Carr Davis and Anthony O' Brien created five director positions to oversee the company's portfolio of 15 brands. Bowers, who had been with the company for 16 years, oversaw 13 publications and a number of public safety portals, including firehouse.com.
Bowers joins a growing list of former Cygnus staffers to strike out on their own. In 2005, Mike Domkeâ€”a former publisher of Cygnus' OEM Off-Highway magazineâ€”launched Milo Media, which now publishes eight magazines covering the construction, industrial, power, lifting and utility markets. In November, Domke hired former Cygnus staffers Wolfgang Neuwirth and Greg Gerber to launch RV Industry News. Neuwirth had served as publisher and Gerber as editor of Cygnus' RV Trade Digest.
Post Comment / Discuss This Story - Info/Rulesblog comments powered by Disqus