RELATED POST: What I Learned About Women’s Magazines by Flipping Through 4,628 Pages of Them

It’s that time of year again: back-to-school shopping, barbeques, U.S. Open tennis and—for the bulk of the female magazine buying public—fall fashion issues! For the second year in a row, FOLIO: went to the local newsstand, grabbed a stack of the biggest, fattest women’s fall fashion issues and weighed them—all 4,628 pages, some 21 pounds—in the Red 7 Media mailroom. We also counted the ad pages, number of ad pages before the editor’s letter (Vogue: 308!) to give a broad picture of how fashion magazine publishers are treating their fall books. (Spoiler: they’re not as fat as last year.)

Enjoy!

FOLIO:’S FALL FASHION WEIGH-IN

  CIRC* WEIGHT PAGES AD
PAGES
AD
PAGES BEFORE ED. NOTE
ALLURE 1,091,147 1.33 268 158.5 70.5
COSMO 2,937,861 1.19 288 150 25
ELLE 1,082,278 2.84 636 403.4 169.3
GLAMOUR 2,354,973 1.52 362 194 41
HARPER’S
BAZAAR
716,850 2.38 560 320 155
IN
STYLE
1,827,644 2.19 486 293.6 57
LUCKY 1,156,306 1.84 382 221.5 79.5
MARIE
CLAIRE
979,529 1.39 292 158.3 19
VOGUE 1,224,131 3.74 798 580 308
W 485,867 3.06 556 350 245
TOTAL 13,856,586 21 4,628 2,924 1,169

* SOURCE: Audit Bureau of Circulations
^ weight in pounds.