Fall Fashion Magazine Weigh-In
Twenty-one pounds, 4,628 pagesâand not as fat as last year.
Itâs that time of year again: back-to-school shopping, barbeques, U.S. Open tennis andâfor the bulk of the female magazine buying publicâfall fashion issues! For the second year in a row, FOLIO: went to the local newsstand, grabbed a stack of the biggest, fattest womenâs fall fashion issues and weighed themâall 4,628 pages, some 21 poundsâin the Red 7 Media mailroom. We also counted the ad pages, number of ad pages before the editorâs letter (Vogue: 308!) to give a broad picture of how fashion magazine publishers are treating their fall books. (Spoiler: theyâre not as fat as last year.)
FOLIO:'S FALL FASHION WEIGH-IN
|Â||CIRC*||WEIGHT||PAGES||AD PAGES||AD PAGES BEFORE ED. NOTE|
* SOURCE: Audit Bureau of Circulations
^ weight in pounds.
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