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F+W Lays Off 30 Staffers

Job cuts offset by build-up of e-media division, CEO says.


By Jason Fell
04/30/2008

F+W Publications laid off 30 staffers across the company this week, chairman and CEO David Nussbaum [pictured right] has confirmed.

Several of the cuts come from the company's Iola, Wisconsin-based Krause Publications unit. About 80 percent of the layoffs, Nussbaum says, were in central services—including production, IT and facilities.

The staffing terminations come on the heels of news that four of six full-time staffers resigned last week from Aircraft Maintenance Technology, a magazine published by sister company Cygnus Business Media. F+W and Cygnus are owned by private equity firm ABRY Partners.

Several media companies—including Nielsen Business Media and Ziff Davis Enterprise—have had layoffs this year. Earlier this month, Penton Media announced a company-wide salary and hiring freeze, and ordered a reforecast of all budgets for the remainder of 2008.

Some management-level staffers were also let go as part of the F+W job cuts, including one publisher. Nussbaum declined to comment on specific terminations. "We're managing the costs of the slower-growth businesses and are feeding the faster-growth businesses," he says. "Considering the continued build-up our digital media team, this is more like a reallocation of resources."

In March, F+W appointed former Penton e-media group publisher Chad Phelps to the newly-created position of vice president of digital media for the company's book division. At the time, Nussbaum told FOLIO: that F+W was looking to expand its e-media-related staff this year by at least 20 additional positions. So far, Nussbaum says, 70 to 80 percent of those positions have been filled.

This round of job cuts isn't the first this year for F+W's Krause Publications. In January, F+W shuttered five hobbyist magazines published by Krause, effectively terminating 13 positions.

F+W purchased Krause Publications in June 2002 for $120 million.

Fantasy Sports Partnership

The job cuts at F+W come about a week after the company announced an unusal partnership with NBC Sports to launch a multi-city fantasy football event. According to the deal, NBC Sports will showcase the event—to be held simultaneously in Las Vegas, New York, Chicago and Orlando on August 30—on its fantasy sports Web site Rotoworld.com.

"[NBC] is going to help us aggressively publicize and market the business and we will help them get into the fantasy sports business," says Nussbaum. "F+W also has a sizeable sports collectible business. The hope here, with this partnership, is that we will find a number of new products that we can go after, too."

F+W publishes Fantasy Sports magazine and produces the National Fantasy Baseball Championship and National Fantasy Football Championship events.

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Post Comment / Discuss This Story - Info/Rules

So sorry to hear this
Submitted by Lupe M. on Wed, 04/30/2008 - 11:10.

This is truly unfortunate news. My heartfelt condolences to those at F&W. I can only hope the folks at Cygnus don't face the same thing, given what we've seen them going through in recent months. Mass layoffs are never good, particularly when it's the lower-paid people on the floor (read: the talent, and those who actually do work) instead of the upper management (read: those with inflated salaraies and even more inflated egos, who are usually immune to the cuts but don't deserve to be). At least those laid off can take consolance in the fact that most former Cygnus employees have gone onto bigger and better jobs at companies where they've been better treated and better paid. With luck, the F&W layoff victims will fare just as well.
Typical of David Nussbaum
Submitted by Anonymous on Thu, 05/01/2008 - 14:07.

You knew it wouldn't be long before Nussbaum would come in and start cutting heads. He made it an art form at Penton--when in doubt, lay the hard-working people off and ruin their lives but executive management remains immune.
Nussbaum ...
Submitted by Anonymous on Thu, 05/01/2008 - 18:53.

Nussbaum is not a publisher, but more of a paid hatchet man and promoter. At Penton he worked for ABRY and at F&W it will likely be more of the same. Cut costs, put together a salable story about what's left, and flip the asset. People like this don't buy and manage companies, they buy and sell assets. The "people" part of the assets are little more than cogs in a rototiller. If still runs, even imperfectly, they are expendable.
It's all about Nuss & ABRY
Submitted by Penton Colleague on Sat, 05/03/2008 - 15:00.

You know, guys like Nuss continue to believe that the personnel changes they make at the bottom, middle, and top of the org chart is what they need to succeed - when, in fact, it is exactly what will kill the organization down the road. Does it satisfy the VC owners and allow the company to be sold for a higher value with now an "on-line" rev opportunity - yes but they risk tearing the heart out of the company in the mean time. If history repeats itself and it usually does F&W will wind up in the same mess as Penton Media, and unfortunately ABRY and Nuss will again be laughing all the way to bank. You gotta give them credit and consider their personal cash gain. My advice to the employees of F&W... it's time to move on. It's all about Nuss and ABRY.
more layoffs in Oct 08
Submitted by Anonymous on Mon, 03/16/2009 - 14:57.

I haven't seen any reporting about the layoffs they did in the fall of '08. On a Tuesday, after lunch, I was told my job and my benefits would be gone in 3 days (Friday). Of course I had COBRA coverage at over $600/month. And one small thing was forgotten - they did not tell my manager who was as shocked as I was that I'd been laid off. Unlike the CEO and his VPs, I am not laughing all the way to the bank!



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