Esquire’s much ballyhooed (and equally berated) electronic cover has spawned a mini-movement of YouTube-friendly hackers bent on manipulating its circuitry. (This is the kind of nerd-dom normally reserved for Make magazine meet-ups.)

Below, some of the best attempts—including one enterprising geek who says he’s made over $200 selling his copies on eBay—as well as some odd clips featuring the Esquire cover which, thankfully, don’t involve cats: