ADVERTISEMENT



ESPN The Magazine Launches in Mexico

Spanish-language edition ‘only monthly general sports’ title in country.


By Jason Fell
07/09/2008

ESPN Publishing is expected to announce a partnership today with a Mexican publishing company to launch ESPN The Magazine in Mexico.

ESPN's Spanish-language edition, the company's second international launch, will be Mexico's only monthly general sports magazine, the publisher says. Editorial content will be managed by Mexican publisher Grupo GW and will include what ESPN calls "locally relevant content."

"A Spanish-language edition of ESPN The Magazine in Mexico is a natural extension of our efforts to serve sports fans in the country and it compliments our other ESPN-branded initiatives, including television, radio, Internet and broadband," executive vice president and ESPN International managing director Russell Wolff said in a statement.

ESPN The Magazine in Mexico will have an initial print run of between 20,000 and 30,000, according to an ESPN spokesperson. The majority of ads will come from the local Mexican market, the spokesperson says.

ESPN also publishes ESPN Deportes La Revista, a Spanish-language sports magazine in the U.S., and launched ESPN The Magazine in China in October 2004.




Post Comment / Discuss This Story - Info/Rules




RECENTLY in Audience Development dots icon
MOST READ on FOLIO: dots icon

FOLIO: Alerts & Newsletters dots icon

Sign up for our news alerts, special offers & feature updates:






CONNECT WITH FOLIO: NOW
   



Find What You Need dots icon

Folio: Marletplace

Seach top vendors, suppliers, service providers & more

Browse & Search the Full Directory Now



CAREER CENTER dots icon

Latest Featured Jobs