Connect with FOLIO:
         

ADVERTISEMENT



Dwell’s ‘Dwell’ Keeps on Growing ...

A design response to turmoil in the shelter category?


Joanna Pettas By Joanna Pettas
02/07/2008 -14:53 PM






Dwell's incredible expanding logo

When Dwell launched in October 2000, the magazine carried a modest lower-cased logo clinging sheepishly to the upper left-hand corner of its covers. Look at it now: Dwell's nameplate was upped again for its February issue redesign, sprawled out unabashedly across the top third of its cover.

Is this a case of overcompensating bravado in a time of turmoil for the shelter category-marked by the demise of Conde Nast's House and Garden and the print version of Martha Stewart's Blueprint? Or is Dwell merely acting on its rightful bragging rights?

According to ABC FAS-FAX numbers released this time last year, Dwell was one of the top 10 gainers in copies sold in 2006, with increase of 13.3 percent increase over the year before. Maybe the 2007 numbers, slated to be released next week, will shed some light.

RELATED LINKS





Joanna Pettas By Joanna Pettas --

Post Comment / Discuss This Blog - Info/Rules


RECENTLY in Design and Production dots icon

MOST READ on FOLIOdots icon

FOLIO: Alerts & Newslettersdots icon

Sign up for our news alerts, special offers & feature updates:



FOLIO: Alerts
Breaking news & industry updates

FOLIO: Publishing Technology
The Latest on Trends, Issues & Products (2x Monthly)

FOLIO: Special Promos
Special offers & announcements from Partners, Sponsors & Red 7 Media

FOLIO: Update
Webinar, content & service feature updates



CONNECT WITH FOLIO: NOW
         


CAREER CENTER dots icon