Yesterday, we got an inquiry from someone named "Kathleen Stephens," apparently an ad agency media planner, asking about FOLIO:’s newsletters. Kathleen was from a company called Quality Communications with a Yahoo e-mail address of

"Kathleen" said she was representing a workflow solutions provider looking to target magazines. But we weren’t sure because her e-mail address also had "M. Hertzog" on it. We thought that was an interesting coincidence, because our competing magazine, Publishing Executive, has a publisher named Mark Hertzog who might be highly interested in our demographics—enough, perhaps, to make an inquiry under an assumed name.

Below is the e-mail record of our exchange with "Kathleen." We haven’t heard back.

From: Brad Herring
Sent: Wednesday, April 23, 2008 11:54 AM
To: ‘M Hertzog’
Cc: Tony Silber
Subject: RE: enewsletters

Hi Kathleen,

Thanks for your prompt response. For some strange reason the name M. Hertzog has appeared in the "from column" of your previous 2 emails. Interestingly enough the Publisher of a competitive magazine (Publishing Executive) also shares this same name…small world.

Anyway, please feel free to give me a call and I will be happy to provide you with some detailed information on our newsletters.

Talk to you soon.

Brad Herring
Regional Sales Manager

—–Original Message—–
From: M Hertzog []
Sent: Wednesday, April 23, 2008 11:29 AM
To: Brad Herring
Subject: RE: enewsletters

Company that provides workflow solutions — it wants
to target magazine advertising workflow. What’s the
total circ. of Alerts and Publishing Technology?


— Brad Herring <> wrote:

Thanks for your inquiry. The newsletters are hot
and we’re running out of space! Please tell me the
name of your client as well as the type of services
that they provide so that I can make the appropriate

Look forward to hearing from you.


Brad Herring
Regional Sales Manager

—–Original Message—–
From: M Hertzog
Sent: Wednesday, April 23, 2008 9:12 AM
To: Brad Herring
Subject: enewsletters

Brad, we are looking into advertising in
enewsletters for a client (publishing services).

For FOLIO Alerts and FOLIO Publishing Technology:

What is the total circulation?
Is it all opt-in?
Any demographics?
What percentage are subscribers to Folio magazine?


Kathleen Stephens
Media Planning