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Digital Magazines 2008

Shift in Technology, Shift in Psychology

By Jane E. Zarem

Just a few years ago, industry observers weren’t sure what to make of digital magazines. They were viewed by many as a technology that combined elements of print and online in counterintuitive ways, and seemed to be a means for publishers and readers alike to cling to the familiarity of print. But a funny thing happened. Adoption of the digital-magazine format kept growing. In fact, it skyrocketed (though penetration typically reaches about 10-15 percent or so of a magazine’s circ). All the while, the technical capabilities vastly improved. What once was used as a cost-saving device for international distribution, or as a refuge for declining print magazines, has now emerged as an intriguing hybrid—combining elements of print and online in interesting and useful ways. This supplement explores the underpinnings of that shift and how magazine publishers are leveraging digital editions in new and profitable ways.

The State of Digital Magazine Delivery, 2008

Printers Extend Their Services to Digital

Key ABC and BPA Audit Rules for Digital Editions

What Drives Publishers to Use, and Readers to Read, Digital Magazines?

The Art of Enhancement: Digital Magazines 2.0

Spin Reaches Out to Young Readers

What About E-Paper? And Mobile Delivery?

With Growth Comes Many Competitors

Digital-Only Magazines Offer a New Strategy for Former Print Titles

Going All-Digital Spawns a New Business Approach

By Jane E. Zarem

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