Is Details Ready for its Close Up?
Cinematic promo plotting between magazine and Meistrich leaves much TBD.
Reality television has shown us that anyone can be a star. So it makes sense that Details announced plans to team with an indie film producer Larry Meistrich for its next promotional venture: a movie based on its best reader submission.
There seems to be few things that Details knows: New York-based indie producer Meistrich ("You Can Count on Me" and "Sling Blade") will help choose the winner. And submissions can take virtually any form, from a few sentences to a finished screenplay.
And thatâ€™s about it. Oh yes, and you have until May 1, 2009 to enter.
Of course, promotional contests have been done before on a much simpler scale, like ReaderDigest.comâ€™s joke submission contest, which pays $100 to if your joke is selected and published in the magazine. But with print advertising tanking, magazineâ€™s are desperately looking to TV and film for bigger and better branding opportunities.
But the idea for an essentially user-generated feature film wasnâ€™t taken from any current media offerings. â€śA mutual friend of both [Details editor] Dan and Larry said that the two of them should meet. They seemed to have the same goals; it just made sense,â€ť said a Details spokesperson.
Details editor-in-chief Dan Peres said that TV coverage of the movie-winning idea, from script stage through production and release, was a possibility, but uncertain. A spokesperson said that although the magazine â€śdoesnâ€™t know what to expect,â€ť once they decide upon a winner, theyâ€™ll go through the scripting process and see what coverage they can give in the magazine.
While Details is â€śstill figuring out timing,â€ť it also has no particular movie genre, submission count, or circulation number in mind. And as far as a budget, â€śSo much depends on the idea,â€ť said a Details spokesperson. â€śIs it filmed all in one city? If so, this makes it more affordable. But there really isnâ€™t a set limit.â€ť
They just want their readersâ€”"intelligent, modern, metropolitan men,"â€”to be able to relate to the film. Or maybe they just donâ€™t want it going the way of Menâ€™s Vogue?
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