'D' Editor: 'I'll be Writing and Illustrating Every Story in Our February Issue, for Starters'

Interesting quote in the story about layoffs at Dallas' D magazine, via executive editor Tim Rogers:

"What that means is I'll be writing and illustrating every story in our February issue, for starters."

Full text of Rogers' e-mail to FOLIO::

Here's what I can tell you about the cuts:

We've experienced explosive growth since I came to work for the company seven years ago. We assembled the best team of media professionals in North Texas -- if not the Milky Way. Every one of the 14 people we let go from the magazine division will be missed. It was a painful process.

The reason for the cuts? Ad revenue for us is down. More important, our projections indicate 2009 will be a lean year. We did what was necessary to keep our company profitable and healthy.

As for D Magazine proper, we did not lose a single edit or art person -- though we all took pay cuts. And we will be working with reduced freelance budgets. What that means is I'll be writing and illustrating every story in our February issue, for starters. Expect a magazine focused on every detail of my personal life. Should be a newsstand killer.

--
Tim Rogers
Executive Editor
D Magazine
4311 Oak Lawn, Suite 100
Dallas, TX 75219
[PHONE REDACTED]
www.dmagazine.com

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By Dylan Stableford --

COMMENTS/DISCUSS: 2

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You fail

Submitted by Grant on Thu, 11/20/2008 - 16:41.

At sarcasm detection (or maybe I do?)

re: You fail

Submitted by Dylan Stableford on Fri, 11/21/2008 - 09:55.

You might be right. I detected the second part as sarcasm. "Expect a magazine focused on every detail of my personal life. Should be a newsstand killer." First part seemed extreme but not out of the realm of possibility, given how slashed budgets have become.

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