ADVERTISEMENT



Sources: Wasserstein is Cygnus Buyer

Deal may close before end of the month.


By Jason Fell
08/14/2008

It appears that there is some truth to the Cygnus sale rumors, and at a rocky time for magazine M&A.

According to sources with knowledge of the process, the due diligence phase is complete and a verbal agreement has been reached between Penton Media parent Wasserstein & Co. and ABRY Partners on the acquisition of Cygnus Business Media. The deal is expected to close before the end of the month.

The final sale price for Cygnus was not immediately clear. It had been estimated that the company was seeking $200 million to $240 million, or about 8x estimated EBITDA.

A Cygnus spokesperson declined to comment.

In a June interview with FOLIO:, Cygnus co-CEOs Carr Davis and Tony O'Brien indicated that the company was exploring a potential sale. Cygnus went on the block in 2006 but subsequently pulled off the market that year.

The news comes about two weeks after the deal that would have had Texas-based private equity firm Austin Ventures acquiring Entrepreneur Media failed, in part, because of the difficult credit market.

RELATED LINKS




Post Comment / Discuss This Story - Info/Rules

colder....colder.....Warmer!?!
Submitted by Anonymous on Thu, 08/14/2008 - 16:08.

Penton != Wasserstein.
The rumor is...
Submitted by Dan R. on Thu, 08/14/2008 - 16:10.

...that one of the old CEOs of Penton is coming back to ride this big monster back to health. Initials were TK from what I heard...
Heading in the wrong direction
Submitted by Michael Turro on Thu, 08/14/2008 - 17:29.

Somebody should tell Mr. Wasserstein that buying big, bloated media companies that are chained to mind bending legacy and integration issues is so TwenCen (20th cetury).
Salary-Hiring Freeze
Submitted by Overland Park on Thu, 08/14/2008 - 22:00.

I am so pleased the salary freeze combined with the extra work I have picked up because of layoffs and a hiring freeze are allowing us to purchase another company. I am certain we’ll Pentonize them right into declining revenue and disenfranchised employees. Enjoy our expertise Cygnus…
You think?
Submitted by TK on Fri, 08/15/2008 - 07:23.

You think my old office on the 20th floor is still available? Or have they turned it into a daycare center? Looks like I might have to strap on my boots again. Saddle up!
Bloated?
Submitted by Anonymous on Fri, 08/15/2008 - 07:52.

Bloated? Clearly you don't know Cygnus :)
Volunteer Work
Submitted by Bill Donahue on Fri, 08/15/2008 - 08:33.

Sorry TK, the 20th floor has been converted into a volunteer pie-eating workshop. Word on the street is Unisys' services will be used again. Hope is not a strategy.
Salary freeze
Submitted by Anonymous on Fri, 08/15/2008 - 08:55.

If you work for Penton, you did not purchase another company. The company that owns YOU is apparently on the cusp of buying a company. There is a difference and that is an important point of distinction.
It's Wasserstein, Not Penton Acquiring Cygnus
Submitted by Anonymous on Fri, 08/15/2008 - 09:05.

I've got to give credit to Jason Fell for writing this story to make it look like all of his earlier reports that Cygnus was being acquired by Penton were correct. They were wrong from the start. Penton was not and is not acquiring Cygnus. It was simply a rumor that Folio dressed up to look like serious news gathering which is clearly the exception and not the rule at Folio. If you want to be considered a real journalist and the magazine a reliable source of news, you should have reported in the story above that Wasserstein & Co. has reached an agreement with ABRY to buy Cygnus and that Wasserstein also has ownership interests in Penton and Hanley-Wood. When you write stories like you did above and before on this transaction its clear that your intent isn't to be reliable but to bait people with such outrageous rumors that they'll come to your site and comment on the garbage you present as news. How about you try building traffic by being a real news source instead of a muckraker?
K-III, Primedia now Wasserstein-Penton
Submitted by Anonymous on Fri, 08/15/2008 - 09:45.

I guess Wasserstein never read the book, How to Buy Several Media Companies, Throw them in the Mixer and Hope to Dominate". Obviously, there is a competitive element in play . . . I guess McGraw-Hill has to acquire Reed Business to keep up.
The Real Question
Submitted by Anonymous on Fri, 08/15/2008 - 13:41.

The real question here for Cygnus employees is, will Wasserstein keep Cygnus as a separate division with separate offices or will Cygnus be folded into Penton? Whenever a company is sold, changes are made. There were major changes the last two times PTN/Cygnus was sold and it would be naive to think that it won't happen again.



RECENTLY in M and A and Finance dots icon
MOST READ on FOLIO: dots icon

FOLIO: Alerts & Newsletters dots icon

Sign up for our news alerts, special offers & feature updates:






CONNECT WITH FOLIO: NOW
   



Find What You Need dots icon

Folio: Marletplace

Seach top vendors, suppliers, service providers & more

Browse & Search the Full Directory Now


FOLIO: mediaPRO dots icon

CAREER CENTER dots icon

Latest Featured Jobs