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Seventeen launches branded workout videos.
Hearst Magazines Digital Media is partnering with video and on-demand television network ExerciseTV to produce the Seventeen Trainer, a series of Seventeen magazine-branded exercise videos for teenage girls.
Chris Johnson, Hearst Magazines Digital Media vice president of content and business development, said that the companyâ€™s magazines consistently focus on health and fitness as major components of their content, and that workout and trainer videos are consistently the top performing videos across Hearst magazine-branded sites.
Consequently, the company is producing a 50-part video series that it hopes will help inspire readers to make fitness a regular part of their daily lives (and generate revenue for Hearst). A Hearst spokesperson declined to comment on the partnershipâ€™s revenue model.
Expected to launch in October, the series of 50 two- to three-minute videos will be available for download and on demand on the ExerciseTV Web site and at seventeen.com.