Consumer Magazine Ad Share Up Slightly

MPA says 2007 growth marks “milestone” for Magazine Marketing Coalition.

By Jason Fell
03/20/2008

The consumer magazine segment saw the highest increase in advertising revenue share of non-digital media categories in 2007, according to TNS Media Intelligence.

In 2007, consumer magazine ad share reached nearly 18.5 percent, up only slightly from 17.5 percent in 2006. U.S. Internet online display advertising (not including search) also saw a share growth of one point—from 6.4 percent in 2006 to 7.4 percent in 2007. The outdoor category also saw a slight increase.

Consumer magazine advertising share is up about 2 percent from 2004. The Magazine Publishers of America—in an announcement released today citing the TNS data—attributes the bump to its Magazine Marketing Coalition's aggressive magazine marketing and advertising campaign, calling it a milestone for the group. The coalition was launched in 2005.