ClickZ Online Video Advertising

Tue, 07/01/08 thru Tue, 07/22/08

Where: New York, New York

"Ad-serving technologies are more sophisticated. Broadband penetration has hit near-saturation levels. And more and more advertisers and marketers are adopting online and interactive forms of video (24 percent of online advertisers last year). Over a quarter of consumers said they regularly watch video online, while the top video aggregators disseminate millions of streams every day. Video formats are more effective for marketers, and more lucrative for publishers. Advertisers, marketers, publishers and content provider who are using or considering this very fast-moving medium can quickly get up to speed on the formats."

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