BPA Verifies Delivery of Audio Web Ads for the First Time

BPA announced this week that—for the first time—the organization has verified the delivery of more than 185 million audio Web ads.

Voice2Page Communications, Inc. has completed its initial interactive audit of NetAudioAds.com, which comprises a network of participating Web pages equipped to play the 8-second “adlets” automatically to visitors at the time they land on those pages.

The audit reported a daily average of 8.4 million adlets were played on more than 5.5 million web pages during a 22-day period. The audit also confirmed over 27 million unique listeners on 45,717 total publisher domains during a period from January 24 through February 14, 2008.

“Voice2Page’s unique ability to utilize the Web as a communications and advertising medium is evident,” BPA president/CEO Glenn Hansen said in a statement. “By demonstrating their continued belief in the value of the interactive audience, they have given a vote of confidence to the future of interactive advertising.”

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