What Would You Put on the Cover of Dairy Herd Management?
'Bovine pirates digging for treasure'?
Taken literally, the cover of Dairy Herd Managementâ€™s April issue is a bit off the logical mark. â€śBovine pirates digging for treasure,â€ť as Face Up panelist Jamie Leary called them, do not immediately convey the cover story topicâ€”the rising cost of cattle feed and its impact on dairy producers (who make up the magazineâ€™s audience).
And despite the dark skyâ€”used to create a â€śforeboding atmosphere,â€ť says art director
Still, if I were a dairy producer, I think Iâ€™d welcome a cover like this on my desk. Reading a magazine at workâ€”even one thatâ€™s directly related to what you doâ€”is a treat. So why not use a fun, appealing imageâ€”one that, like cows on a beach, turns the logic of an industry on its headâ€”to catch a readerâ€™s attention? Isnâ€™t that the point of a cover?
As Paul Lee, design director for Sail magazine, noted, â€śdesign without compromises is what I consider design for design's sake.â€ť In the publishing world, design has a functionâ€”to drive readership and therefore revenue.
Now it's your turn to chime in. Take this monthâ€™s Face Up survey and get a chance to win an iPod Shuffle.
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