Connect with FOLIO:
      

ADVERTISEMENT



Bonnier Buys F+W’s Scuba Diving

Title to be folded into newly-created dive group of magazines.



By Jason Fell
12/18/2008

Bonnier Corp. Thursday announced its acquisition of F+W Media’s Scuba Diving magazine. Financial terms of the deal were not disclosed.

As part of the acquisition, Bonnier has created the Bonnier Dive Group that, in addition to Scuba Diving, will include Sport Diver and the Undersea Journal, a title it publishes for PADI, a certification agency. The diving division will be managed by Bonnier’s enthusiast group.

Scuba Diving publishes 11 times per year and has a ratebase of 130,000.

Bonnier will move the magazine from Savannah, Georgia to its offices in Winter Park, Flordia. Bonnier is "evaluating" the staffing situation, a spokesperson said.

According to CEO Terry Snow, the acquisition is a “perfect strategic fit” for Bonnier. David Nussbaum, chairman and CEO of F+W, said the deal was made after a “considerable portfolio review” and is in keeping with the company’s shift from a traditional publisher to an integrated media company.

This deal marks Bonnier’s second recent acquisition. In September, the company purchased Working Mother magazine from MCG Capital and founding CEO Carol Evans. Bonnier also publishes Parenting and Babytalk magazines.

By Jason Fell
12/18/2008




RELATED LINKS




RECENTLY in M and A and Finance dots icon
MOST READ on FOLIO: dots icon


CONNECT WITH FOLIO: NOW
         



Find What You Need dots icon

Folio: Marletplace

Seach top vendors, suppliers, service providers & more

Browse & Search the Full Directory Now


CAREER CENTER dots icon

UPCOMING WEBINARS



RECENT WEBINARS